ajuntament de Moià

Ajuntament de Moià

Institutional campaign of civility

Client: Ajuntament de Moià

Year: 2019


Graphic design and photography. The idea is to communicate and make the teenagers aware of the negative effects of alcohol abuse, especially during Carnival of Moià, dividing the campaign into 3 axes: Alcohol abuse, sexism and vandalism. To communicate the idea, we have photographed 3 young people from Moià (Alejandra, Claudia and Olida). In this way, as the young people themselves of the town generate the message, it becomes closer to the public to which the campaign is directed.