Ajuntament de Moià

Ajuntament de Moià

Design of the civic campaign.

Client: AJUNTAMENT DE MOIÀ

Year: 2018

moia.cat/

Moià Town Council launches a new civic campaign this year to improve coexistence between those who want to rest and those who want to have fun.
On this occasion, art plays a leading role in the campaign, as each of the 4 posters links a message with a classic painting.

The idea is to communicate the idea with three layers of textual and visual information; First, a positive action phrase is accompanied by a work of classical art related to the action, below and at another graphical level there is the phrase of civic suggestion and to finish, the four posters share the objective literal of the campaign: “Respect the rest of the neighbors.”