Sarró Experience, Montbrú


Branding, packaging

Client: Montbrú

Year: 2020

Team: Food&Media, Ferran Miret

Livestock farmers and herds, goat and buffalo milk, water, salt, containers, hands, lots of hands, a cool, dark place, patience, time and hard work. With carefully designed artisanal methods and surrounded by the unrivalled landscape of the Moianès region, Montbrú range. Formatgeries Montbrú produce high quality artisan cheeses.

We present the “Sarró Experience”, a limited edition of “Sarró de cabra de Montbrú” cheese, made one by one, by Oriol Antúnez, the cheesemaker from Formatgeries Montbrú. For this special edition, we have designed an exclusive packaging and we have worked on a presentation campaign.

We have produced a corporate video to convey the brand philosophy and show the new product. The campaign has been online via Social Media, mailing and with the support of a section on the web that we have designed. The offline campaign based on billboards for shops and sales spaces.