Atàvica is a line of natural cosmetics that unites ancestral knowledge with the present, using natural ingredients to produce and offer a quality product, respectful of the same organism and the environment.
In accordance with Atàvica’s philosophy and products, its identity is clear, clear, honest and fresh.
The ancestral-current duality is the basic concept around which the whole identity revolves.
The logo, for example, with a typography with serifs, gives elegance to the image (ancestral) that contrasts with the other typography used, of dry stick, which confers a cooler and nearer touch (current).
The colors and patterns used in the design of the packaging are conceptually linked with the products that they envelope. Thus, for example, the freshness of the shampoo is represented by the blue color and the waves evoke the use of the product.